Jimsher whisky, the first-ever Georgian whisky, honours a historic legacy. Its creation process incorporates 8000-year-old Georgian wine-making traditions. The creative agency I worked with gave me a task to promote the Jimsher whisky brand across all their social media platforms and Google Ads. My design strategy focused on utilising visual storytelling to capture a new audience and increase content engagement.
The series of ads highlights the brand’s adventurous spirit, bold character, and refined quality using colour choice, contrast, and style.
The ad campaign achieved widespread reach, gaining a significant audience and engagement across all target social media platforms and Google Ads.
