Jimsher whisky, the first ever Georgian whisky, honours a rich legacy. Its creation process incorporates 8000-year-old Georgian wine-making traditions. The creative agency I worked with gave me a task to promote the Jimsher whisky brand across all their social media platforms, and Google Ads. My design strategy focused on utilising the power of visual storytelling to capture a new audience and increase content engagement.
The series of ads highlights the brand’s adventurous spirit, bold character, and refined quality using colour choice, contrast, and style.
The ad campaign achieved a widespread reach, gaining a significant audience and engagement across all targeted social media platforms and Google Ads.
