Takalo, a bakery based in Tbilisi, Georgia, tasked me with rebranding their stores and online presence to attract customers seeking quality, affordable, homemade cakes.
I developed a new, warm and inviting brand identity. The design features a pastel-coloured logo and calligraphic typography that evokes the cosy, homemade feel of the bakery. The branding includes packaging, signage, and promotional materials.
The business has since soared in popularity, becoming one of the most recognised bakery brands in the country. After the full rebrand, their social media following jumped from 700 to 100 000 in just three months.
