Tbilisi Pride, Georgia’s first-ever Pride movement, was founded in 2019 with a bold vision. As the sole content creator and graphic designer and part of the co-founding team, it was my mission to shape the brand identity of the organisation from the ground up. My goal was to create compelling visuals for a multifaceted movement that encompasses a vibrant festival, informative international conferences, discussions, activist camps, a monthly celebratory ball to strengthen the community, and ongoing dialogue with politicians. Additionally, the organisation provides crucial support for family members of LGBTQ+ individuals, promoting a more inclusive and understanding society.
My design and content work played a central role in all aspects of these initiatives.
I developed print materials such as posters, stickers, T-shirts, tote bags, informative brochures, publications, roll-up banners and flyers. In addition, my design work extended across all of the organisation’s social media platforms to raise awareness and cultivate a sense of community. I also played a key part in designing and creating content for the Tbilisi Pride website, ensuring a cohesive online presence that reinforced the movement’s message.
In just two years since founding the organisation, the number of Georgians who believe LGBTQ+ rights are important jumped from 33% to 47%. These statistics show the power of Tbilisi Pride’s comprehensive advocacy approach and the strong impact of visual communication.
